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The Quiet Giant Heard Around The World

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The Quiet Giant Heard Around The World




Occasionally, the world produces one of those rare thinkers that alters the course of history.

Disney reinvented entertainment, Einstein revolutionized science, Edison lit up our lives with the light bulb, Bell got the world talking with the telephone, … and Fender revolutionized music.

If you think about it, Leo Fender has influenced every person on earth today—at least everyone who has ever heard a song.

When Leo first invented the electric guitar, people laughed at him. They thought that his new guitars looked more like boat paddles. Yet, Leo’s guitars went on to be used by everyone from Elvis Presley to Eric Clapton and from Jimmy Page to Jimmy Hendrix. Rolling Stone magazine published a list of the world’s top 100 guitarists, and 90 of them used one of Leo’s guitars on stage. The other 10 used guitars that copied Leo’s inventions.

Leo Fender was shy, had one glass eye, and was nearly deaf. Yet, from the small town of Fullerton, California, he built an iconic empire that is worshiped by rock stars worldwide. The highest price ever spent for music memorabilia was not for Michael Jackson’s glove, original Beatles’ handwritten lyrics, or even one of Elvis’ killer pantsuits. It was for a Fender Stratocaster, which sold for a staggering $2.7 million.

Literally born in a barn, Leo went on to amass wild fame and fortune and win a Grammy Award, an Academy of Country Music Award, and a Cliffie Stone Pioneer Award. He was the Grand Marshal at parades and was inducted into the Rock and Roll Hall of Fame.

Today, Fender is a household name, but you can take the image of a world-famous, wealthy business icon and throw it out the window! Written by the wife of the late Leo Fender, this book provides, for the very first time, an unprecedented look into to the wonderful world of this quiet genius.


CruzTOOLS- Tools for Musicians

Guitar players may know a little about truss rods and action, but few actually attempt adjustment. That’s a shame, because a good setup will improve your performance. CruzTOOLS provides everything you need to work on your guitar or bass, plus an Easy Setup Guide that takes the mystery out of the process. Below is a list [...]

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Fender Transitions to Pau Ferro

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Regulations For Rosewood Species

Starting today January 2, 2017 we will no longer be able to sell rosewood necks outside of the United States (unless you want to wait 60-90 days per order for a re-export certificate). New regulation has taken effect that calls for documentation when shipping instruments internationally that contain any amount of any kind of rosewood [...]

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Limited Edition Matching Headstock Fender American Standard Telecaster

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3 Great Ways to Give Back as a Musician

For many children an instrument can transform their life through expression, empowerment & comradery. It can help them learn the power of discipline and teamwork. Many fellow musicians make efforts within their community to give back through education and fundraising gigs. If you ever would like to extend your reach nationally, we highly recommend the [...]

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New Seymour Duncan Sets!

We have always been putting together custom pickup sets for our customers since we became Seymour Duncan dealers. Duncan has now taken out much of the guesswork by offering this incredible line of new pickup sets suitable for every genre- from country to jazz to rock to metal. These also happen to be some of [...]

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